She worked with Revlon as senior vice president, vice president and director of marketing in the U.S. and global teams from 2001 to 2015, her LinkedIn profile indicates
. She most recently held the strategic marketing advisor role at Topix Pharmaceuticals.
Retail Dive confirmed with a company spokesperson that Williamson’s predecessor, Serge Jureidini, is no longer with Revlon. Global brand president Silvia Galfo also left the company.
Williamson rejoins Revlon amid pandemic-driven changes in the beauty industry and after the company closed a financing deal that allowed it to avoid bankruptcy.
After 14 years at Revlon, Williamson left to serve as executive vice president and CMO of Glansaol, a beauty startup that went bankrupt in 2018. There she became president and general manager of Laura Geller after Glansaol acquired the brand.
a CMO in 2020, along with Gap, Lululemon and Lowe’s. The added challenges posed by the pandemic have made the scope of the role broader and more complex, an acceleration of an existing trend that has prompted firms to
that it said would generate between $200 million to $230 million in cost reductions, 60% of which it expected to achieve through layoffs. Following news of its recapitalization initiative, S&P Global Ratings downgraded Revlon to CC in late April.
In S&P Global Ratings’ press release last week, the ratings firm
to CCC- following the completion of the debt deal, which it viewed as a default. S&P Global Ratings said it “continues to consider Revlon’s capital structure as ‘unsustainable,’ and characterizes its liquidity as ‘weak.'”
With decades of experience in the industry, Williamson takes over the role with knowledge of Revlon’s audience. She led Revlon’s brand communication strategy, the retail merchandising team and the Walmart team, where she helped establish Walmart’s image as a beauty destination.
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